The UK has been named a nation of ‘multitaskers’ thanks to social networks and increasingly sophisticated mobile phones, according to new research from Ofcom. The research reveals that a fifth of all media is consumed at the same time as another form of communication with people spending almost half of their waking hours glued to [...]

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We have all embraced social media in a big way – particularly in PR where it is such a natural fit for us – it’s pretty much second nature after all, we are so used to having dialogues with journalists, sharing stories and having on-going conversations with all types of people. So it’s easy to [...]

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