Are user made virals good for the brand?

When brands attempt to create “viral” content, they have very little idea of the impact they will have.  A vast number of blogs and articles discuss the effect of viral content in great depth making it an almost academic subject.

One thing that is clear, is that when a video, for example, goes viral, if there is a brand involved, it can create a host of positive results and brand views.  When the old spice guy videos hit our computer screens, he changed the image of old spice, and this caused a huge upturn in sales. 

An incredible example of when the consumers do it them selves, is one of onechocolate’s favourite videos that has been bouncing around the office this week.  so head over to our home page and watch our video of the week.