Creating impact across Europe
GMI, a leading provider of panels and software for online market research, appointed onechocolate to support its rapid growth in the European market with a strong media campaign. The brief was to place the GMI brand in as many business, marketing and national media as possible for maximum impact, and find a strategy that would be relevant to different national audiences across Europe.
onechocolate designed a campaign that attracted media attention with regular global surveys, while at the same time burnishing GMI’s marketing industry credentials. Breakout coverage appeared in all large nationals including the Financial Times, Daily Mail, La Tribune, Le Monde, Sueddeutsche Zeitung and Berliner Zeitung. GMTV ran a whole show based on a GMI theme and onechocolate arranged interviews with BBC Radio 5 live and BBC Radio 2. One of our activities alone achieved an advertising value equivalent of £100,000. Over the period of working with onechocolate, GMI recorded a three-year revenue growth of over 450 percent.
