Give IT a powerful green voice
Wyse Technology is the biggest player in thin computing – a revolutionary approach that replaces PCs with smaller, more secure and power efficient desktop systems. onechocolate won the brief to communicate how Wyse thin computing could help business and government achieve tough low or zero carbon goals. A pipeline of product news ensured the technical story was being told but business benefits messages about green computing weren’t getting through strongly enough.
An issues campaign that positioned Wyse as a strong voice of reason on green IT delivered great results. Strong relationships were built with key influencers inside government, the environmental business movement and the media. The campaign led Wyse and its clients to win the top environmental and IT awards, breakout coverage on BBC News and contribute to healthy sales activity.
