Making a mark on UK mobile market
Handmark is a major publisher of mobile content, games and apps. Well-known in the USA, the company had a lower profile in the UK. With mobile apps booming Handmark risked being ignored by the market unless it was more proactive locally.
Taking advantage of strong mobile media, analyst and industry links, onechocolate communications launched a conversational PR campaign to spread the word. Great coverage in traditional media was matched by social media results driven by work with bloggers, forums and using Twitter. Handmark’s latest TweetCaster application achieved over 100,000 downloads in two months and rave reviews on high traffic UK blogs.
