Reinventing a mature brand
A top IT industry brand, 3Com had exited the high end enterprise market. A change of strategy meant a return to the corporate space. Our PR campaign repositioned 3Com as a more nimble, value for money alternative with solid green IT credentials too.
Leveraging existing media goodwill and working with 3Com to identify key product differentiators and thought leadership topics, onechocolate unveiled the new 3Com to the technology media.
Creating quality relationships with key publications in both the enterprise IT and key vertical markets, onechocolate increased positive premium and tier one coverage by over 86 per cent in our first year.
