Have you Reddit?
What do you look for when you are aimlessly searching the internet? It could be information about friend’s current status’, worldwide news or even just a random fact. One thing everyone can relate to online is good comedy and opinionated articles, I have found these in abundance at reddit.com. With the recent fall of Digg.com, reddit has grown in community followers by 14% and is obviously on the way up.
Although it has a retro page look, reddit is more on the pulse with regards to everyday social news than Mashable or Digg. By the time Mashable has released pictures of a new film in production, reddit has parodies of the actors on the set. Everyday news has a more varied worldwide opinion spin on it that other sites lack.
As a technology fiend I want all the best and latest information, but I also want a website with a good sense of humour and interaction. Another reason I like reddit.com is the self posts which are written by redditors with issues they want discussed by the community and help with. These posts not only bring you closer to the users of this website but restore your “faith in humanity”. Whatever you are searching for I would recommend a look at reddit as it expands as a social news website.
Multitasking UK: What will advertisers do next?
The UK has been named a nation of ‘multitaskers’ thanks to social networks and increasingly sophisticated mobile phones, according to new research from Ofcom.
The research reveals that a fifth of all media is consumed at the same time as another form of communication with people spending almost half of their waking hours glued to a screen, on the phone to friends or listening to the radio.
Although TV is as popular as ever, almost one-fifth of the time spent watching TV is now accompanied by laptop or mobile activity. A finding supported by YouGov this week which found that that more than half of UK respondents (58%) are regularly consuming at least one other type of media while watching television.
With television being seen as one of the staples of the advertising industry it will be interesting to see how they react and engage with their target markets moving forward. Brands could sponsor online elements of shows that incorporate your social network, for example real-time quizzes and voting amongst friends. Alternatively, e-commerce professionals as it could offer the unique opportunity to directly link products shown on TV to internet retailers.
Whatever the next generation of advertising will look like we know that the picture below will no longer represent the typical television viewers today.
The beautiful (and highly social) game
by Sophie
Now that the whole nation is well and truly immersed in World Cup fever, I thought it might be interesting to take a look at how we’re keeping ourselves up to speed with the latest updates and news. It’s been two years since the latest major football tournament (Euro 2008) and oh how the media landscape has changed in this time. More traditional forms of communications have paved the way for apps, videos, fan pages, Twitter feeds. So for all of you that haven’t already dumped England off at the first hurdle, here we take a look at three of the best ways to follow the beautiful game:
1. On the 1 June, the FA launched their biggest campaign to date in an effort combine the public’s enthusiasm for football with actual participation. This has included a Facebook app where users can create their own Official England Shirt and then post it as their profile picture. You’ll have to move fast to get the number you want though. 24 has been taken by Stuart Pearce, 25 by Ray Winstone, 30 by Stephen Fry and 67 by Nick Clegg. Other numbers include 66 by the Bobby Moore foundation, 2012 by The Olympics and 2018 by Back the Bid
2.Twitter has launched their official World Cup Tracking page. Twitter staff select the most interesting tweets using the hashtag tool and algorithms. You can also view the latest country updates by clicking on the flag of choice.
3.Video had to feature in this list – so here you go! If you’ve missed any of the action or fancy a cheeky lunchtime watch of any of the games go to Footytube. It’s not completely new for the World Cup – you can watch league teams (even smaller ones) in action – but they have a dedicated World Cup page so that you can make sure that you’ve always got some good footy knowledge to share down the pub at the end of the day.
So, great news for us – these are just three of the many ways we can stay up to date with all the action via social media. Check out Mashable’s Social media hub here.
Not so great news for our players where the teams from Spain, Brazil, Mexico, Holland, Germany, Argentina and England are forbidden to use any social media tools including sites like Twitter! Shame, would have been interested to see what Green would have tweeted after Saturday’s match.
Press Beach Party Memories
