Communications today is about relevance say Brodeur

A great blog from Andy Colville and our friends at Brodeur on the changing world of communications and how ‘relevance‘ now sits at the core of their agency’s mission. Brodeur is committed to helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and actually gets them to act. As we know, simply shouting louder does not make you relevant. For communications to succeed in today’s rapidly changing communications world – campaigns have to be ‘relevant’. Here in Europe, onechocolate is doing something similar – listening to each client’s particular communications challenges and then delivering campaigns that have them joining the important conversations and getting them talked about in all the right places. Like the blog Andy and good luck with the new vision, it’s very exciting.