Introducing new brands to market
Thailand’s multi-award winning Chang beer has gained iconic status internationally as a brand synonymous with the unique culture, heritage and cuisine of Thailand.
Chang retained onechocolate to help attract a wider consumer audience for the brand, outside of the Thai sector as a super-premium offering for the beer connoisseur across the UK.
Our campaign included a comprehensive reviews programme within the consumer media, as well as a blogger outreach, competition placement and securing high profile sponsorships to get people sampling the drink, as well as supporting the distribution channel’s efforts to gain traction within the on-trade’s and retail stockists.
The campaign resulted in 19 pieces of coverage within the first four months with an OTE of 12million. Chang created an additional sponsorship stream redefined the brand image – official beer sponsor for the Frieze Art Fair, London Fashion Week 2009, Taste London with ‘media introductions’ as well as securing an exclusive annual sponsorship at the Institute of Contemporary Art.
