Making technology human
Nokia, one of the most recognisable brand names in the world, retained onechocolate on a variety of briefs across a decade. One of these was to manage the launch of the Nokia Online Shop, highlighting Nokia’s debut in direct sales.
Core to our strategy was creating an effective campaign to drive customers to the new site whilst navigating through the complex issues of the brand’s move into this space.
onechocolate launched the site through a fully-branded, pop-up retail environment in London’s Soho to bridge the gap between the on and offline worlds giving key customers and media a more personal interaction with the brand. In additional to this, onechocolate created a complimentary online campaign around a onechocolate devised retro viral game to drive traffic to the newly launched site.
The store’s launch was attended by 35 key UK media whilst the retail shop front was visited by over 300 people during the seven days plus the many thousands who had access to holographic, interactive screen placed on the shop window 24/7. The viral game – in the vein of cult-classic Frogger – generated 193,000 click-throughs to Nokia Online Shop within its first three weeks. Nokia itself declared it as having the best results for an online campaign that year.
