Reaching a family audience
Swinxs was a brand new innovation in games consoles for kids. A perfect marriage between traditional games and modern technology, the console allows you to play ‘active’ games such as tag, musical chairs and hide and seek using micro-chipped wrist bands. onechocolate was tasked with launching this family games ‘console’ into the UK with a limited budget for PR, specifically targeting kids aged 6-8 and, of course, their parents.
An all encompassing communications campaign was built from scratch. From the brand positioning and messaging right down to the core media relations work. Over 50 quality pieces of coverage spanned national, broadcast, lifestyle and children’s media in the first four months resulting in Swinxs being voted the number two toy in The Independent’s Top 50 round up. AVE was totalled at £439,000 and web traffic went up 70% during this time.
