Creating impact across Europe
GMI, a leading provider in online market research, turned to onechocolate to support its ambitious growth plans in the European market with a strong media campaign. The brief was to place the GMI brand in as many business, marketing and national media as possible for maximum impact and find a strategy that would be relevant to different national audiences across Europe.
onechocolate designed a campaign that attracted European media attention with regular global surveys focusing on upcoming trends and current issues, while at the same time burnishing GMI’s marketing industry credentials. Breakout coverage appeared in all major nationals including the Financial Times, Daily Mail, La Tribune, Le Monde, Sueddeutsche Zeitung and Berliner Zeitung. In the UK specifically, highlights included a whole show on GMTV based on a GMI theme and onechocolate arranging interviews with BBC Radio 5 live and BBC Radio 2. One of our activities alone achieved an advertising value equivalent of £100,000. Over the period of working with onechocolate, GMI recorded a three-year revenue growth of over 450 percent.
