Driving brand awareness for a global charity
Plan, one of the world’s largest children’s charities, retained onechocolate to launch their Xmas campaign to drive awareness for the Plan UK brand and specifically the Sponsor a Girl campaign.
onechocolate collaborated with Plan UK and Harvest Digital to create ‘Girls Without Voices’ (GWV), a fully integrated campaign designed to raise awareness of the discriminations girls face in the developing world.
GWV had two major activity streams to ensure a wider awareness in the market: working with chick-lit author Kathy Lette to launch new research about how British women felt about their education and a one off, pop-up celebrity carol concert with a difference in Trafalgar Square.
Plan UK reported “best ever” recruitment results of new sponsors over the campaign period, alongside delivering over 40 pieces of breakout coverage with a combined circulation of 108m and extensive social media activity.
