Reinventing a heritage brand
Playmobil is one of the most loved children’s brands currently on the market. onechocolate identified that the love for the heritage toy company was in fact hereditary being passed from parent to child to child. However, their unaided brand awareness was unbelievably low.
An off and online campaign was defined by onechocolate and has since achieved huge success. Strong relationships have been built with key influencers, from premium tier women’s lifestyle media to the most influential mummy bloggers. For example, a social media competition drove the website’s unique users up by 10,000 in just a six week period. Since the campaign began two years ago sales have increased significantly year on year (against a background where other toy companies are wrestling the recession) and their unaided brand awareness has increased dramatically.
