Using an issue to create market standout
onechocolate was asked to raise the profile of Panasonic and their presence in the home office market. Tapping into the zeitgeist of The Apprentice and entrepreneurialism, we created and launched ‘Be your Own Boss’ Week focusing on small business owners and ran a targeted issues campaign aimed at ultimately driving the sales of their home office product range.
Following a multi-pronged approach using commissioned research, case studies, partners and a day of radio interviews, onechocolate generated over 16 pieces of dedicated coverage including bbc.co.uk, Times Online, LBC, T3 and Evening Standard. Panasonic were delighted as sales of their home office products more than doubled during the campaign period.
