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		<title>Multitasking UK: What will advertisers do next?</title>
		<description><![CDATA[The UK has been named a nation of ‘multitaskers’ thanks to social networks and increasingly sophisticated mobile phones, according to new research from Ofcom. The research reveals that a fifth of all media is consumed at the same time as another form of communication with people spending almost half of their waking hours glued to [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/multitasking-uk-what-will-advertisers-do-next/</link>
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		<title>Embracing social media &#8211; different paces abound</title>
		<description><![CDATA[We have all embraced social media in a big way – particularly in PR where it is such a natural fit for us – it’s pretty much second nature after all, we are so used to having dialogues with journalists, sharing stories and having on-going conversations with all types of people. So it’s easy to [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/embracing-social-media-different-paces-abound/</link>
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		<title>Net Neutrality – what it means for PR?</title>
		<description><![CDATA[Recently there has been a wave of stories around the issue of net neutrality and its wider implications. Such as the release of a “joint policy proposal” by Google and Verizon concerning hardline and wireless net neutrality . This is a concern for many – and especially communications professionals Net neutrality keeps the internet fair. [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/net-neutrality-%e2%80%93-what-it-means-for-pr/</link>
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		<title>Silence Isn’t Always Golden in the World of Social Media</title>
		<description><![CDATA[Four days after one of the most epic on-the-job resignations of the decade, the Steven Slater Facebook page has grown to almost 200,000 supportive fans. The mainstream press has covered it, YouTube videos have been created to re-enact it and The Late Night with Jimmy Fallon show produced a song about it. But surprisingly Jet [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/silence-isn%e2%80%99t-always-golden-in-the-world-of-social-media/</link>
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		<title>Tent Rescue Teams, Goody Bags and ….Iron Maiden!</title>
		<description><![CDATA[The onechocolate team is fresh back (or not so fresh, believe me) from Sonisphere, a rock and metal festival that graces the beautiful grounds surrounding Knebworth House each year.  This wasn’t just an office jolly though… oh no!  This was part of a brand exercise for our lovely client, PC Tools.  From Thursday to Sunday, [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/tent-rescue-teams-goody-bags-and-%e2%80%a6-iron-maiden/</link>
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