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		<title>The PR Internship Debate</title>
		<description><![CDATA[Here at onechocolate we believe that interns are a valuable commodity and they should be paid and treated fairly. Most of us have done our fair share of internships and I have to say that mine were an invaluable insight into the industry and helped me realise that PR was the career for me. I [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/the-pr-internship-debate/</link>
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		<title>Toy Fair 2012: The Rapid Growth of the Slow Toy Movement</title>
		<description><![CDATA[As I waited impatiently to be let into the biggest trade fair for the Toy industry in the UK, I could barely contain my excitement. Greeted by grand characters such as Raa Raa, Sonic the Hedgehog and Bananas in Pyjamas, I could feel the magic of Toy Fair all around me. With a ‘no kids [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/toy-fair-2012-the-rapid-growth-of-the-slow-toy-movement/</link>
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		<title>2012 Digital Trends: Generation Overshare</title>
		<description><![CDATA[2011 saw mass sharing in the social media age bringing new meaning to the term ‘information overload’. As Mark Zuckerberg, Chief Executive of Facebook, said at the f8 developers conference last year “Our development is guided by the principle that every year the amount people want to add, share and express is increasing”. What Facebook, [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/2012-digital-trends-generation-overshare/</link>
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		<title>Thinking Outside the Box</title>
		<description><![CDATA[This week, it has been reported that in 1900, an American civil engineer called John Elfreth Watkins made a number of predictions about what the world would be like in 2000. Maybe no big news, except for the fact that the majority of his predictions came true. Over 100 years ago, John Elfreth Watkins wrote [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/thinking-outside-the-box-2/</link>
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		<title>Social Media: Friend or Foe to the Job Seeker?</title>
		<description><![CDATA[From being caught out whilst pulling a ‘sickie’ to posting negative comments about your employer, there has been a plethora of example where social media use has proved to be detrimental to the career prospects of the social media savvy. According to a recent survey by social media monitoring service Reppler, 90% of recruiters and [...]]]></description>
		<link>http://www.onechocolatecomms.co.uk/social-media-friend-or-foe-to-the-job-seeker/</link>
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