Is the Blackberry Squashed? Maybe Not (Yet)

I’m not a user but I have been shocked by how badly Blackberry’s reputation has been damaged by recent mistakes (the outage, censorship issues in Middle East) and the consumerization of IT that’s seen the brand overwhelmed by Apple (though not helped by how badly the Playbook’s been received) 

Growth has slowed down to a point where people predict a case of the Nokias or worse, the Palms. 

So, this articlewas a good reality check especially for those who predict Apple is the de facto for mobilising enterprises on a grander scale than previously seen.

Ansd my personal barometer of what my fellow commuters on the 7.12 from Dover  use suggests the battle isn’t lost just yet. Yes, they stroke their Apple devices but – as the City draws closer the Blackberrys come out en masse  for the essential emailing …

So perhaps don’t right them off yet but shouldn’t their PR machine go back to the basics of communicatinf the Blackberry as the best possible  mobile business machine?