Video on Demand bolsters not bashes trad linear TV
An article caught my eye that confirms an old suspicion of mine.
Seems that most people use video on demand to catch up on shows missed on old fashioned TV. The number using VoD to find new shows has declined rather than risen. Interestingly the habit of catchup TV means viewers are engaging more not less with their television viewing. While they watch TV, they are concurrently surfing the web, making transactions and talking about what they’re watching on social media networks and sites.
So it looks, like radio, TV may get a renewed lease of life from new media technologies that weaves the format into our lives in new and more interesting ways. It all goes to show how new waves of technology rarely wipe out the old either rapidly or entirely. A plural not singular digital media future.
Could the same apply to the future of the print media, I wonder?
It’s not surprising. We have limited time and an infinite choice so we tend to stick with tried and tested rather than experiment when we have a choice. Perhaps experimental TV worked best when there was no option other than to watch it!